Please, give me some (outer) space
Coshocton Tribune, OH - Mar 21, 2006… it’s Retsin! Holy halitosis Batman! If I would have known that these mints contained Retsin, I would have bought stock in the company long ago. …
Repositioning The Competition
Forbes - Mar 20, 2006… P&G used two words to reposition Listerine, the king of Halitosis Hill: “Medicine breath.” Who wants their breath to smell like a hospital? …
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